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A little bit about me

 

I’m Shahar Kagan, a freelance Product Designer, UX strategist, and product consultant based in Tel Aviv.

I work mostly with cybersecurity, AI, and data-driven startups, helping teams make complex products easier to understand, use, explain, and sell.
 

I run an independent product design studio, which means I usually work closely with a small number of teams at a time, directly with founders, product leaders, designers, engineers, and domain experts.
 

I’m not a big agency, and I don’t try to be one.
I’m usually brought in when the product needs someone who can think deeply, ask the right questions, connect the dots, and turn that understanding into clear product direction, UX, and design..

Beyond client work, I also give lectures about UX, AI, cybersecurity, topology maps, and the challenge of designing products that help users understand complex systems.
 

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How I work

I don’t start by asking how the screen should look.
I start by asking what the user is supposed to understand.

What are they looking at?
What matters now?
What action should they take?
What is noise?
What is hidden but important enough to surface?

and what story the product needs to tell?

Only then do I move into flows and screens.

The goal is not just to make the product look better.
The goal is to make it make sense.

That is the space I understand best.

Taking technical depth, messy workflows, and complicated product logic, and turning them into something people can actually understand.

Building something complex that needs to feel clear?

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