Little bit about myself

I have worked in various roles: from product designer, UX expert and product manager. I have been involved in wide range projects including Cyber Security systems, big data Platforms, market places, atomization/QA tools, monitoring SOC, And a broad variety of dashboards.

I have a strong understanding of all aspects of the product development lifecycle. My work includes concept creation, prototyping user flow, visualizing data, feature prioritization and product specs, product strategy, requirements, UI design, A/B and usability testing.

These days I'm working as Head of Creative at OTORIO - cybersecurity company based in Tel Aviv. 

Born in 1982, husband & father, living and working in Tel Aviv. 

Little bit more...

I make the most vicious hamburgers


I’m the proud father of Sonya, a Husky-Wolf mix 


I own a huge collection of airplane instruction manuals,

I like to "borrow" them  


Hiking outdoor is my favorite pastime



I teach Product Design classes at Holon Institute of Technology


Articles and publication
Why didn't you get the job? Because you didn't think about your user
Dashboards, and what are all of these numbers
Who are you Chatbots?
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