Website traffic
Comparison between different type of website behavior data: Usage, Traffic, Rank
in every platform (Desktop, MobileWeb, Android, iOS)
My role
Concept
Year
2016
2016

Step 01 - Brand behavior as KPIs
After collecting all relevant data about brand behavior in all websites & apps, the first challenge was to find a way how to group the information into one dashboard
+
Website behavior
Total Visits
Traffic Share
Rank (global, country, category)
Monthly visits
Monthly unique visitors
Avg. visits duration
Page per visits
Bounce rate
Apps behavior
Current installs
Active users
Usage time
US/Shopping rank
Usage pattern
Retention
Step 02 - Finding the KPIs common denominator
Play with the data, create groups and organize it according to the users' interests
Traffic Share = Platform Visits / Total Visits
Avg. Visit Duration = Total Visits / Usage Time
Rank = Current Instals / App Active Users
Step 03 - Organize the KPIs in a ledgend
Organize the KPIs into groups that make sense, the user doesn't need to see all of them all the time
Total Visits
Traffic Share
Monthly visits
Monthly unique visitors
installs
Active users
Traffic
Usage
Avg. visits duration
Page per visits
Bounce rate
Usage time
Usage pattern Retention
Rank
Rank (global, category) US/Shopping rank
Next Project: