Website traffic

Comparison between different type of website behavior data: Usage, Traffic, Rank

in every platform (Desktop, MobileWeb, Android, iOS)

My role

Concept

Year

2016

Step 01 - Brand behavior as KPIs

After collecting all relevant data about brand behavior in all websites & apps, the first challenge was to find a way how to group the information into one dashboard

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Website behavior

Total Visits
Traffic Share
Rank (global, country, category)

Monthly visits
Monthly unique visitors
Avg. visits duration
Page per visits
Bounce rate

Apps behavior

Current installs

Active users

Usage time

US/Shopping rank

Usage pattern

Retention

Step 02 - Finding the KPIs common denominator

Play with the data, create groups and organize it according to the users' interests 

Traffic Share = Platform Visits / Total Visits

Avg. Visit Duration  = Total Visits / Usage Time

Rank = Current Instals / App Active Users

Step 03 - Organize the KPIs in a ledgend

Organize the KPIs into groups that make sense, the user doesn't need to see all of them all the time

Total Visits
Traffic Share
Monthly visits
Monthly unique visitors

installs

Active users

Traffic

Usage

Avg. visits duration

Page per visits

Bounce rate

Usage time

Usage pattern Retention

Rank

Rank (global, category) US/Shopping rank

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